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Jacobson Dives into Strategies for Attracting and Retaining the Next Generations at the Columbus CPCU Society Chapter Meeting

February 06, 2018
CHICAGO – In today's battle for top talent, it's up to employers to attract and cultivate Millennial and Gen Z talent or risk losing them to the competition. Tony Cañas, client advisor for The Jacobson Group, will discuss best practices for effectively recruiting, developing and retaining top talent from emerging generations at the Columbus Chartered Property and Casualty Underwriter Society Chapter Meeting in Columbus, Ohio.

“Millennials and emerging Generation Z professionals are poised to make significant waves within the insurance industry,” said Cañas. “These young professionals require a new way of thinking, and it is critical insurance organizations re-think and re-energize their recruiting practices and strategies.”

Cañas will present “Make Way for the Next Generations: How to Attract and Cultivate Millennial and Gen Z Talent,” on February 13, at 11:30 a.m. The session will explore the current state of the insurance labor market; provide insights into the changing generational dynamics of today’s workforce; and provide best practices for the recruitment, retention and development of young professionals.

As a client advisor with Jacobson’s property and casualty team, Cañas provides organizations with temporary staffing and subject matter experts solutions needed to effectively manage workload fluctuations, special projects and other short-term needs. Cañas is also the co-Founder and chief motivational officer at Insurance Nerds, a website devoted to providing talent development and career management advice to the insurance industry, and co-author of the best-selling book Insuring Tomorrow.

About The Jacobson Group:

The Jacobson Group is the leading provider of talent to the insurance industry. For nearly 50 years, Jacobson has been connecting organizations with insurance professionals at all levels across all industry verticals. We provide an array of services including executive search, professional recruiting, temporary staffing and subject matter experts. Regardless of the need or situation, Jacobson is the insurance talent solution. Further information is available at


The Jacobson Group
Nicole M. St.Martin, Vice President and Marketing Communications Director
+1 (312) 884-0491