Subject Matter Experts > Marketing

Insurance Marketing Consultants

Marketing is a critical element of any business, and there are times when insurance providers require additional support to ensure their marketing campaigns are as effective and visible as possible. When using an agency for insurance marketing is not the right fit or an insurance company’s marketing department is overtaxed, The Jacobson Group can help. To manage these short-term needs, Jacobson provides insurance marketing consultants as a timely and affordable solution.

The insurance marketing professionals we deliver are all experts in their field; they average 15 years of experience and are well-versed on techniques to effectively market insurance across all segments of the industry. With extensive expertise in areas including business development, market development and product development, our insurance marketing consultants can quickly step in to execute on our client’s existing insurance marketing plans or create new strategies.

 

Health Insurance Marketing Consultants 

Marketing health insurance in this highly regulated and ever-changing market requires professionals with strong marketing and sales acumen and also a deep-seated knowledge of the health insurance landscape. Health insurance providers with the right people in the right place at the right time have a definitive competitive advantage. Jacobson’s experienced health insurance marketing consultants have helped our clients with a number of insurance marketing services, including the following:

  •      Benefit Booklet Creation
  •      Product Sales
  •      RFP Writing
  •      Summary Plan Description Writing

 

Life and Disability Insurance Marketing Experts

Jacobson offers a strong network of proven life insurance marketing consultants to our clients. Our experts have proven track records of supporting life insurance marketing strategies and projects, from competitor analysis and product development to messaging and delivery and everything in between:

  •      CRM Maintenance and Development
  •      Marketing Analysis
  •      Process Improvements
  •      Product Development
  •      Project Management
  •      Training

 

Property and Casualty Insurance Marketing Specialists

The property and casualty insurance market is known for its broad range of complex products; and marketing insurance in this segment requires a deep understanding of those products and their various customers, as well as extensive marketing experience and skill. Jacobson’s marketing consultants bring that level of understanding to our clients, resulting in immediate impact on property and casualty insurance companies’ goals. Our consultants’ expertise can support a variety of project needs, including the following:

  •      Interim Management
  •      Market Analysis
  •      Marketing Strategy
  •      Retail Distribution
  •      Sales
  •      Wholesale Distribution

 

Leverage Jacobson’s Insurance Marketing Consultant Network

Jacobson has been a fixture in the insurance industry for more than 50 years. In that time, we have built a strong and experienced network of consultants whose expertise we can leverage for our clients at a moment’s notice. To view a sampling of the consultants available for special projects and interim engagements, search our database for a marketing consultant for your insurance company now.

 



RECENTLY COMPLETED PROJECTS

Lead Marketing Writer
Health Insurer

Product Expert
Property and Casualty Insurer

Vice President of Sales and Marketing
Health Insurance Company

Marketing Analyst
Specialty Insurer

Annuity Marketing Consultant
Life Insurance Company

 

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