Whether actively managed or not, every company has an employer brand that shapes how it’s perceived as a place to work. This influences everything from its ability to attract and retain talent to its overall reputation in the marketplace. In our most recent issue of Compass, Jeff Blair, senior vice president of executive search and business development, offers ways to build a strong employer brand and incorporate it within your broader talent strategy. Below are five essential considerations from Jeff's feature article to help better understand how your employer brand is currently conveyed and assess where there may be room for growth.
What is your employee value proposition? Does it clearly define what makes your company unique, and is it aligned with your mission and values?
Is your online presence—from your website to social media—effectively reflecting your corporate culture and employee experience?
Does your recruiting process leave a lasting and positive impression, regardless of the outcome for candidates?
How do your current employees feel about your culture and work environment? Are they engaged as natural brand ambassadors?
How are you continuing to foster positive relationships with former employees, inclusive of your offboarding process, alumni networks or other initiatives to keep them connected to your company?
Even if your employer brand hasn’t been a focus, reflecting on these questions will leave you better positioned to attract and retain top talent in today’s competitive labor market. View the full article, “Building and Maintaining a Strong Employer Brand,” for additional insight on these areas and more.
For more talent insights, delivered to your inbox each quarter, subscribe to our Compass newsletter.