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Jacobson Dives into Strategies for Attracting and Retaining the Next Generations

May 06, 2019

CHICAGO – Generation Y. The Boomerang Generation. Millennials. Regardless of the name, today’s young professionals are taking the business world by storm. And on the horizon are the post-Millennials—known as Generation Z—beginning to graduate college and start their careers. Emerging talent affords an opportunity for insurers to tackle their long-held sector-wide challenges while sustaining a talent pipeline for years to come. Tony Cañas, client advisor for The Jacobson Group, will discuss how farm mutual companies can successfully recruit and engage the next generations at the NAMIC Farm Mutual Forum in Bloomington, Minnesota.

“Today’s young professionals look for diversity, innovation and stable, rewarding careers; Mutuals provide just that,” said Cañas. “Companies need to deliver authenticity and reimagine their culture to appeal to these next generations.”

The session, “Mutual” Value: Attracting and Engaging Emerging Talent, is scheduled for May 21, at 2:05 p.m. CDT. The session will explore best practices into successfully managing a multigenerational workforce, including employee retention and engagement.

As a client advisor with Jacobson’s property and casualty team, Cañas provides organizations with the temporary staffing and subject matter experts solutions needed to effectively manage workload fluctuations, special projects and other short-term needs. Cañas is also co-founder and chief motivational officer of Insurance Nerds, a website devoted to providing talent development and career management advice to the insurance industry, and co-author of the best-selling book Insuring Tomorrow.

About The Jacobson Group:
The Jacobson Group is the leading provider of talent to the insurance industry. For nearly 50 years, Jacobson has been connecting organizations with insurance professionals at all levels across all industry verticals. We provide an array of services including executive search, professional recruiting, temporary staffing and subject matter experts. Regardless of the need or situation, Jacobson is the insurance talent solution. Further information is available at

The Jacobson Group
Nicole M. St.Martin, Vice President and Marketing Communications Director
+1 (312) 884-0491